Vaishnava's Portfolio
Scenario
Have you ever landed on a website and struggled to find your relevant content?
Problem
Now imagine a website with 180+ pages of content, unorganized with a lot of text!
Problem 2
Imagine finding your relevant solution from existing 30 categories and 60+ subpages
About the company
Megaputer Intelligence is a company specializing in data and text mining software. They offer both on-premises and SaaS solutions, primarily serving B2B clients across various industries.
Old Website Images
Old Website Images
Complex IA
Persona
Now imagine the frustration of a user who needs a service this company offers, and want to check their product specifications or thought process of the solution
Solution
Let's see how I solved this problem!
Redesigned IA
Redesigned the entire information architecture to organize content meaningfully
Context Awareness
Reduced number of categories to 21 from 35 and added context for users to find relevant information
Impact based solutions
Provided impact based solutions to provide value to the clients and understand the company better
Services
Clearly mentioned the services offered by the company on the homepage for users to explore and find their solution
Why them?
Added a section to specify why they should chose this company over other similar companies
Branding
Clear branding and straight messaging across the website to enhance trust
Design System
Created components and layout templates and designed using grids to maintain consistency in spacing, buttons overall
Accessibility
Improved accessibility across the website following WCAG guidelines and increasing color contrast
Impact
Reduced the time to find content from 1 minute 30 secs to 30 secs (average of 6 users)
Trust
Users trusted the new website better and opined that they would use the services of the company in the new website
Try it out
Here's the link to the prototype:
Acknowledgments
Thanks for reading! Contact me for a detailed explanation.